Editorial Policy

These guidelines focus on key areas like accuracy, fact-checking, originality, and fairness. Whether we’re featuring exclusive interviews or reviewing betting sites, our Editorial Guidelines ensure that all the content on our site meets the highest standards for quality and accuracy. 

Accuracy and Fact-Checking 

We have a strict fact-checking process in place that must be followed every time. Our team ensures that all information is verified with trusted sources before any article or review is published. By focusing on providing accurate and current content, we reduce errors and work to eliminate misinformation. 

To ensure the credibility of our sources, we have clear standards for assessing their reputation, expertise, and reliability. By only using trusted sources, we make sure the content we provide is both accurate and trustworthy for our readers. 

Whenever we can, we use first-party information to make sure we're getting the details directly from the source. 

Plagiarism and Originality 

We have a strict no-plagiarism policy. Our writers are trained to understand the importance of creating original content, backed by thorough research, to offer fresh insights and perspectives. 

To stay transparent and give credit where it's due, we always encourage proper citation and attribution. When we reference or quote information, we make sure to give the right credit through the correct citation methods. 

We guarantee that all our articles are written and reviewed by experts in their fields, never AI. 

Transparency 

We work with several commercial partners, however, we never let money get in the way of our editorial ambition and integrity.  We ensure that all our content adheres to our Content Transparency Policy. 

Topic Selection and Coverage 

We aim for every article on our site to add value to the reader. We prioritise useful, engaging, and entertaining content, ensuring relevance to our audience's interests and needs. 

We ensure that all articles go through an editorial pre-approval process to ensure that we are only featuring the most unique and interesting topics. 

Editorial Review and Approval 

To ensure that our guidelines are followed, we have an editorial layer in place to monitor compliance with our policy. Our experienced editors review and may request rewrites to meet our standards. Fact-checkers and style experts contribute to accuracy and a consistent, engaging SportsBoom style. 

Betting Reviews 

All our betting reviews must adhere to our Editorial Policy, however, to ensure consistency, further guidance is required.  Please see our How We Review page to understand our betting review methodology.